Privacy policy

This Privacy Policy explains how Modern Times Group MTG AB (“we”, “us”, or “our”) processes personal data in connection with this website.

This website is provided for informational purposes only. It does not offer accounts, membership, or registration, and you are not required to create a profile, sign in, or register to access its content. By using this website, you acknowledge the practices described in this Policy.

Because this website is informational and does not require registration, we collect only a limited amount of personal data. Depending on how you interact with the website, the categories of personal data we may collect include:

• Technical and device data — such as device and browser type, operating system, and similar technical identifiers.
• Usage data — such as pages viewed, links clicked, referring websites, and general interaction data.
• Communication data — where you choose to contact us, the content of your message and any contact details you provide.

We do not knowingly collect more personal data than is necessary for the purposes set out below.

We process personal data for the following purposes:

• To make the website available, functional, secure, and reliable;
• To understand how the website is used and to improve its content, performance, and user experience;
• To measure and analyse website traffic and engagement;
• To respond to enquiries and communications you send us;
• To protect the website, our systems, and users against fraud, misuse, and security threats; and
• To comply with legal obligations and to establish, exercise, or defend legal claims.

This website does not use cookies. It does not store cookies on your device or use similar technologies (such as local storage, pixels, or fingerprinting) to identify you. Website internal analytics are collected on an aggregate, and do not single you out as an individual.

We may share personal data with:

• Service providers that process personal data on our behalf and under our instructions, to support the operation of the website and the purposes described above;
• Other companies within our group, where relevant for the purposes described in this Policy and for internal administrative and operational purposes;
• Competent authorities, regulators, and other third parties, where required to comply with a legal obligation, enforce our rights, or protect the safety and security of our website and users.

We do not sell personal data.

Personal data may be shared internally among the companies within our group where relevant for the purposes described in this Policy, including for administration, hosting, analytics, security, and other internal operational purposes. Any such sharing is subject to appropriate safeguards and to this Policy.

Because we operate as part of a group and rely on service providers, personal data may be transferred to, stored in, or accessed from countries other than the one in which you are located, including countries that may not provide the same level of data protection as your own. Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place in accordance with applicable law, so that your personal data remains protected.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, and in accordance with applicable law, including any statutory retention or limitation periods. When personal data is no longer required, it is deleted or anonymised.

We implement appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful access, use, alteration, disclosure, loss, or destruction. While we take reasonable steps to safeguard personal data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

This website may contain links or references to other websites operated by third parties. This Policy does not apply to those websites. We are not responsible for the content or the privacy practices of third-party websites, and we encourage you to review the privacy policy of any website you visit through a link on this website.

Subject to applicable law, you may have rights in relation to your personal data, including the right to access, correct, delete, or restrict the processing of your data, and to object to processing. To exercise any of these rights, please contact us using the details below.

Your Right to Lodge a Complaint with your Supervisory Authority. In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.

• For users in the European Economic Area – the contact information for the data protection regulator in your place of residence can be found here: https://edpb.europa.eu/about-edpb/board/members_en
• For users in the UK – the contact information for the UK data protection regulator is below:

We may update this Policy from time to time. The updated version will be indicated by a revised “Last updated” date and takes effect once published on this website.

If you have any questions about this Policy or how we handle personal data, please contact us at privacy@mtg.com.